While the majority of Theodor Adorno and Max Horkheimer’s ‘The Culture Industry’ presents a diagnostic account of the culture industry’s institutionalising sameness as a by-product of modern capitalism, the final section undergoes a rapid and distinct turn towards linguistic analysis. In this essay, Melinda Herman argues that this shift in analytical target indicates a deeper relationship between the culture industry’s ubiquity and its effect on language – one that can be expanded upon to account for literature’s position in modern society. To do so, Herman extracts a holistic account of language under capitalism from ‘The Culture Industry’ and Adorno’s broader philosophy of language, arguing that the culture industry’s self-supporting sameness translates into a degradation of language’s meaning-making capacity. Words function representationally, designating things, not meaning. From this standpoint, Herman introduces an obscure essay by Adorno that ties literature’s formal function to its description of subjectively lived specificity. Herman concludes that this role is deeply problematised by hegemonic sameness that reduces the meaning-making capacity of language to a hollow representationalism at direct odds with its artistic function.